The average person is more
interested in his or her own name than in all the other names on earth put
together.
Remember that name and call it
easily, and you have paid a subtle and very effective compliment. But forget it
or misspell it – and you have placed yourself at a sharp disadvantage.
Sometimes it is difficult to remember
a name, particularly if it is hard to pronounce. Rather than even try to learn
it, many people ignore It or call the person by an easy nickname.
The bigger a corporation gets,
the colder it becomes. “One way to warm it up is to remember people’s names.
The executive who tells me he can’t remember names is at the same time telling
me he can’t remember a significant part of his business and is operating on
quicksand.” – Benton Love
People are so proud of their
names that they strive to perpetuate them at any cost.
Most people don’t remember
names, for the simple reason that they don’t take the time and energy necessary
to concentrate and repeat and fix names indelibly in their minds. They make excuses
for themselves; they are too busy.
Half of the time we are
introduced to a stranger, we chat a few minutes and can’t even remember his or
her name by the time we say goodbye.
We should be aware of the magic
contained n a name and realize that this single item is wholly and completely
owned by the person with whom we are dealing and nobody else.
Principle 3: Remember that a person’s name is to that person the sweetest and most important sound in any language.
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