Most people trying to win to their way of thinking do too much talking themselves. Let the other person talk themselves out. They know more about their business and problems than you do. So ask them questions. Let them tell you a few things.
If you disagree with them you may be tempted to interrupt. But don't. It is dangerous. They won't pay attention to you while they still have a lot of ideas of their own crying for expression. So listen patiently and with an open mind. Be sincere about it. Encourage them to express their ideas fully.
He showed an interest in the other person and his problems. He encouraged the other person to do most of the talking - and made a favorable impression.
Even our friends would much rather talk to us about their achievements than listen to us boast about ours.
"If you want enemies, excel your friends; but if you want friends, let your friends excel you." - La Rochefoucauld
Because when our friends excel us, they feel important; but when we excel them, they - or at least some of them - will feel inferior and envious.
Principle 6: Let the other person do a great deal of the talking.
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