This is the day of dramatization. Merely stating a truth isn't enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention.
You can dramatize your ideas in business or in any other aspect of your life. It's easy.
It works in home life as well. When the old-time lover proposed to his sweetheart, did he just use words of love? No! He went down on his knees. That really showed he meant what he said. We don't propose on our knees anymore, but many suitors still set up a romantic atmosphere before they pop the question.
Dramatizing what you want works with children as well.
"If I had not dramatized to him the fact that I really wanted to see him, I would probably be still waiting for an appointment." - Ms. Wolf
"I was presenting the same facts this time that I had presented previously. But this time I was using dramatization, showmanship - and what a difference it made." - Mr. Boynton
Principle 11: Dramatize your ideas.
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