No one likes to feel that he or she is being sold something or told to do a thing. We much prefer to feel that we are buying of our own accord or acting on our own ideas. We like to be consulted about our wishes, our wants, our thoughts.
Letting the other person feel that the idea is his or hers not only works in business and politics, it works in family life as well.
"In every work of genius we recognize our own rejected thoughts; they come back to us with a certain alienated majesty." - Ralph Waldo Emerson
"The best way to convert him to an idea was to plant it in his mind casually, but so as to interest him in it - so as to get him thinking about it on his own account." - Col. Edward House
The others had been trying to sell me on their service, but one let me sell myself.
Principle 7: Let the other person feel that the idea is his or hers.
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